GTBank has launched 737 App for Young Nigerians and used phone numbers as account numbers.
NewsOnline Nigeria reports that Guaranty Trust Bank Limited (GTBank) has launched the 737 App, a mobile banking application designed for young Nigerians, as the lender continues to build products around the habits of younger customers.
The bank, a subsidiary of Guaranty Trust Holding Company Plc (GTCO), announced the launch in Lagos on Wednesday.
What the app offers
The app uses a customer’s phone number as their account number, which GTBank says makes account details easier to remember and share. It also includes:
- A free virtual Naira Mastercard for online payments on international platforms such as Amazon, Netflix, Spotify and AliExpress
- A Scan to Pay feature that speeds up transfers by removing the need to type in account numbers
- Savings tools for future goals
- Instant loans
- Payment of airtime, data and utility bills
New and existing customers can download the app from the Google Play Store and Apple App Store and complete onboarding digitally.
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“Younger generations have an evolving relationship with money”
GTBank’s Managing Director, Mrs Miriam Olusanya, said the bank wants to turn changing youth behaviour into financial services that fit naturally into young people’s lives. She described young customers as technology-driven, digitally connected and increasingly deliberate about how they spend, save and pursue their goals.
“The 737 App reflects this commitment,” she said, adding that it brings together the convenience, speed and accessibility young customers expect, along with tools to help them plan for the future.
Olusanya added that the launch reflects the Group’s wider commitment to keep innovating around the needs of younger people, by creating products that make financial services more accessible, relevant and rewarding.
Building on earlier youth products
The bank said the app follows earlier efforts to reach younger customers, including GTCrea8, which offers young people free banking services, and a growing set of digital tools for managing money. It said its approach goes beyond access to banking. It aims to understand how young people live, work, connect, spend and plan, and to design products around those realities.























