Viju Milk has launched ‘Celebrate Their Brilliance 5.0’ campaign ahead of children’s day 2026.
NewsOnline Nigeria reports that Viju Industries Nigeria Limited has intensified its commitment to youth empowerment and community development with the launch of the 2026 edition of its annual Children’s Day initiative, “Celebrate Their Brilliance 5.0.”
The campaign, unveiled ahead of the May 27 Children’s Day celebration, is aimed at reaching hundreds of thousands of children across Nigeria through product donations, community engagement, and youth-focused outreach activities.
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As part of its Corporate Social Responsibility efforts, the beverage company distributed its BB Star flavoured milk drinks to more than 400 schools in Lagos State, over 200 schools in Ogun State, and more than 100 NGOs and religious centres across both states. The initiative also expanded to the Federal Capital Territory, Abuja, where 15 schools benefited from the outreach programme.
According to the company, the campaign was designed to create memorable experiences for children in both urban and underserved communities while reinforcing the importance of inclusion, encouragement, and youth development.
Speaking on the initiative, Brand Manager at Viju Industries, Raphael Osiomwan, said the company remains passionate about supporting children and inspiring confidence among young Nigerians.
“Children are the heartbeat of our future, and at Viju, we are committed to celebrating their brilliance in every possible way. Through Celebrate Their Brilliance, we are not only sharing products, we are sharing joy, encouragement, and a message that every child deserves to feel valued and inspired,” he said.
The 2026 edition of the campaign also marked the public unveiling of V-Cool Golden Kola, the company’s latest beverage product. The new fizzy drink was introduced as part of the Children’s Day celebrations, adding a fresh offering to Viju’s expanding product portfolio.
The outreach programme covered schools, orphanages, churches, mosques, and non-profit organisations hosting Children’s Day activities across Lagos, Ogun, and Abuja.
Viju Industries noted that beyond product distribution, the campaign is focused on promoting creativity, emotional wellbeing, self-confidence, and stronger community relationships among children and young people.
The company added that the “Celebrate Their Brilliance” initiative remains one of its flagship CSR programmes, reflecting its long-standing investment in education, youth empowerment, and public health initiatives across Nigeria.
