Google has announced ADS Performance Max to set up advertisers for a successful 2025 and beyond.
NewsOnline Nigeria reports that Google has announced new and expanded capabilities in Performance Max to set up advertisers for success in 2025 and beyond.
Performance Max which promised to keep growing in 2025 gives advertisers the full power of Google’s channels and AI, all in one campaign to maximize your performance.
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Performance Max in several key areas to help you improve results and gain more transparency into what’s driving performance. Start the year strong with these new features such as:
- More campaign controls to steer AI
- Campaign-level negative keywords rolling out to all advertisers
- New customer acquisition goal with high value mode
- Brand exclusions for different formats in retailer campaigns with product feeds
- “URL contains” rules for campaigns with product feeds
- Demographic exclusions
- Device targeting
- Deeper Search reporting
- Search themes usefulness indicator
- Search terms insights source column
- Improved asset group reporting
- Ability to segment and download asset group performance
These updates, according to Tal Akabas, Director of Product Management, Google Ads; aim to provide advertisers with more control, transparency, and actionable insights within Performance Max to achieve their desired campaign outcomes;
Enhanced Search reporting & guidance
Richer and more detailed reporting is also landing in Performance Max this month. Previously, we introduced search themes in beta. Search themes let you indicate queries that you know your customers are using to look for you and are additive to the queries and placements Performance Max predicts will perform well based on your assets, feeds and landing pages. Thanks to your feedback, we’re now officially launching search themes with some major improvements. You’ll be able to use search terms insights to see whether queries are coming from Performance Max’s keywordless targeting or from the search themes you’ve added.
Use the new source column in search terms insights to see where your queries are coming from
You’ll also find an indicator next to your search themes that tells you how “useful” your search themes are. These new reporting insights will help you understand if the search themes you provided are driving incremental traffic, on top of what Performance Max would find on its own, or whether you’d benefit from updating your search themes.
Check out the search themes usefulness indicator to see if they are helping you improve your reach
Improved asset group reporting
Finally, we’re building on enhancements to asset group reporting. The ability to segment your asset group performance is rolling out now in all Performance Max campaigns. You can break down your results more granularly, including seeing conversions by device, time and more. We’ve also heard your feedback on how you want to be able to access and share this data outside of the Google Ads UI. That’s why asset group performance is now downloadable.
