Fidelity Bank has boosted SME growth with Masterclasses on pricing, digital sales, and global expansion.
NewsOnline Nigeria reports that Fidelity Bank Plc has intensified its support for small and medium enterprises (SMEs) with a series of high-impact masterclasses aimed at enhancing business skills, improving efficiency, and expanding market opportunities for entrepreneurs across Nigeria.
The initiative, held throughout April 2026, began with a session titled “Pricing That Works: How to Charge Right and Earn More” at the Fidelity SME Hub in Gbagada, Lagos. The training focused on helping business owners develop sustainable pricing strategies, covering areas such as cost analysis, value-based pricing, customer perception, and pricing psychology.
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The session attracted about 100 SME operators from diverse sectors, offering practical insights into common challenges that affect profitability and long-term growth.
Building on the success of the first session, the bank organised additional masterclasses, including “Baking Masterclass: From Kitchen to Cashflow,” which provided hands-on training for food entrepreneurs to improve product quality and boost income potential.
Speaking on the initiative, Divisional Head, SME Banking, Ugochi Osinigwe, said the programme reflects the bank’s commitment to empowering entrepreneurs with practical tools for growth.
She noted that the masterclasses are designed to help SMEs strengthen their operations, improve product quality, leverage digital platforms, and explore international market opportunities.
Upcoming sessions include “Grow Online Sales on a Budget” scheduled for April 24, which will focus on affordable digital marketing strategies, and “Take Your Business Global: One-on-One Trade Advisory” on April 29, offering personalised guidance on export readiness, cross-border trade, and compliance requirements.
The SME Masterclass Series forms part of Fidelity Bank’s broader strategy to support entrepreneurs through advisory services, funding, and capacity-building programmes delivered via its SME hubs nationwide.
With a growing reputation for SME-focused banking, Fidelity Bank continues to position itself as a key partner in driving enterprise development and economic growth in Nigeria.
