This is another bold move by Don Jazzy and Mavin, especially in a country where songwriters are not encouraged. Another proof that the industry is growing
Newsonline reports that Nigeria’s foremost music label, Mavin Records has just unveiled six fresh talents under it staple. The label which is owned by Nigeria’s foremost producer, songwriter and vocal artiste, Don Jazzy has continued to show how invested it is in pushing the right directives about the Afrobeat genre.
SEE ALSO: Full List Of All Current Mavin Records Artists (2022 UPDATE)
In a first-of-its-kind deal, the label has taken a bold step to publicly announce her signing of songwriters, something an average music critic years ago felt shouldn’t be used in the Nigerian music space. The belief holds that “For it to be your song, you must write it”, but with this signing Mavin has now raised to change the narratives and has proven once again her unshakeable position as Africa’s foremost independent label.
As the industry grows, the prominence of the people behind the music should accompany it. In a trailblazing move to centralize these indispensable cogs of the African music ecosystem, Mavin Records announce the signing of Alexander Uwaifo (Andre Vibes), Prince Omoferi (Mbryo), Oluwadamilare Aderibigbe (Milar), King Agene David (Prestige), Jackson Okpeku (JVXN), Chinomso Ohajianya (Sevn).
Milar and Mbryo are bonafide songwriters with an already enviable catalogue. Penning songs like ‘Bloody Samaritan’, ‘Overdose‘, ‘Ijo (Labalaba)’, and Feeling among them already, the duo represent an emergent class of genius lyricist and music talents whose place in the industry is just as important as anyone’s. 18-year-old Milar’s big picture is touching lives with music and branching out into many other verticals of the music creative economy. Mbryo is a veteran in the game, having worked with some of the scene’s biggest artists already, he is looking to inspire and document daily lives with his talent
Speaking on the initiatives and new talents, Don Jazzy- legendary Afrobeats producer and founder of Mavin Records says ‘’For over sixteen years, I watched the industry grow and played my role as a producer and songwriter. It is time we give back to the creatives behind the scene. Mavin is backing new storytellers and soundmen who would redefine the sound of Afrobeats’’
Andre Vibez, Prestige, Jvxn, and Sevn are connoisseurs of sound. Andre Vibez is one of Afrobeats’ most prolific producers, responsible for the 2021 smash hit ‘Feeling’ by Ladipoe, Rema’s ‘Calm Down’, and most recently, Ayra Starr’s ‘Rush’, the producer is gunning for legacy.
Prestige has worked with artists like Dr Sid, Di’Ja, Crayon and new Mavin signee, Bayanni. Jvxn and Sevn are raring to stake their claim on the scene as they work with some of the industry’s best new artists while learning and honing their craft under Don Jazzy.
Mavin Records have been charting the course for Label management in Nigerian music and the new additions expands the Mavin family as they continue to redefine Music Business, talent development, and Record Label services in Nigeria.
