Jiji Unveils “Deals Na Water” Black Friday, Promising Nigerians Up to 85% Discounts

Jiji has unveiled “Deals Na Water” Black Friday, promising Nigerians up to 85% discounts this November.

NewsOnline Nigeria reports that Nigeria’s leading online marketplace, Jiji, has officially kicked off its 2025 Black Friday campaign tagged “Deals Na Water”, offering Nigerians up to 85% discounts on top-selling categories including Phones & Tablets, Electronics, Fashion, Home & Furniture, and more.

The month-long campaign — also known as “Money Na Water” Black Friday — is designed to deliver unmatched affordability as verified sellers across the platform slash prices, making it one of Nigeria’s most anticipated annual shopping events.

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Rising Demand for Online Bargains

 

Industry data shows that more than 70% of Nigerians now begin their shopping journey online, as consumers increasingly seek the best prices and safe digital options. With over 43 million active smartphone users, Jiji continues to cement its position as the go-to marketplace for verified deals and genuine sellers.

As economic pressures heighten, Jiji’s Black Friday campaign offers budget-conscious shoppers the chance to enjoy significant savings while ensuring quality and transparency through its Verified ID sellers.

Massive Discounts Across Key Categories

 

The exclusive Jiji Black Friday landing page features curated, limited-time deals that refresh daily. Customers can expect mouthwatering offers on:

• Smartphones and tablets from leading global brands

• TVs, air conditioners, and premium sound systems

• Fashion outfits and trendy accessories

• Home appliances, furniture, and lifestyle essentials

Only verified sellers with Verified ID badges are featured to ensure a secure and authentic shopping experience.

Jiji’s Leadership Speaks

Commenting on the launch, Maxim Makarchuk, COO of Jiji Africa, said:

“This year’s Black Friday is about giving Nigerians real value through massive savings — deals flowing as freely as water. We’re excited to help millions of buyers connect with trusted sellers and genuine discounts nationwide.”

Makarchuk added that the event benefits sellers as much as buyers:

“For sellers, it’s the biggest opportunity to boost visibility and sales by offering at least 15% off to be featured on our Black Friday page. When buyers win, sellers win — that’s the true power of the marketplace.”

Safe, Convenient, and Transparent Shopping

Jiji maintains a strong focus on user safety and convenience. Buyers can chat directly with sellers, inspect items before payment, and use in-app Safety Tips to ensure secure transactions.

The “Deals Na Water” Black Friday campaign runs from November 1 to 31, 2025, inviting buyers and sellers across Nigeria to dive into unbeatable offers and make the most of the biggest shopping season of the year.