Brands & Marketing

FINANCIAL LITERACY: Unity Bank Kick Starts One Minute Genius 2.0

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In its drive to boost financial literacy among students in primary and secondary schools across the nation, Nigerian lender, Unity Bank Plc has flag-off its pioneer educational game play, the One Minute Genius season 2.0.

 

The OMG 2.0 game play, which kicked in May 3, 2021, on the Unity Bank’s Website (www.omg.unitybankng.com) is an expanded version of the maiden edition to be played virtually.

 

Over 200 winners will emerge at the end of the 25-day contest. To win prizes in any of categories, participating students can play the virtual game from Monday to Friday between 8 AM – 6 PM.

The One Minute Genius (OMG) is an initiative that underscores Unity Bank’s commitment to the development of the next generation, as it seeks to connect with their aspirations and reinforce the importance of education as a vehicle to empower the Nigerian child. Children and students between the ages of 6 –17 years can participate in the game.

 

According to the Divisional Head, Retail/SME & E-business, Unity Bank Plc, Mr. Olufunwa Akinmade, the idea is to enable the participants improve their intelligence quotient and unleash the genius in them.

Mr Olufunwa further explained that the game will be played as a blend of quizzes containing spelling Bee and Arithmetic questions. “The children that answer the questions correctly within the one-minute stipulated timeframe will be rewarded with cash prizes”, he quips.

Throwing more light on the initiative, Mr. Olufunwa said, “the Bank has decided to continue investing in the game play because it is pleased with the impact which the previous editions of the contest had created being a vehicle for reinvigorating the values of education through gamification and fun”.

Still speaking, Mr, Olufunwa stated: “Unity Bank remains committed to playing a critical role in advancing learning for a better society by developing the minds of our children. And this virtual, participatory learning and reward contest has proved quite effective in achieving the goals of motivating the students towards subject mastery using a branch of reinforcement model”

He added: “On the heels of COVID-19 pandemic, which has impacted negatively on the education sector in Nigeria by disrupted learning, an activity such as the OMG provides a veritable opportunity to boost learning, even as all stakeholders continue to make deliberate efforts to cater to the needs of our future generation.

 

“We hope that parents and guardians will encourage their wards with every support needed to enable the students explore the opportunity that this provides.”

 

Recall that the 2o20 edition of the OMG attracted massive interests from across Nigeria, producing no fewer than 120 winners who coasted home with millions of naira in cash rewards.

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