Colonel Harland Sanders, founder of Kentucky fried Chicken (KFC) never knew that such little idea of his could blossom to be a global brand with a presence in almost all countries in the world, he was not aware of the possibilities of growth and expansion, yet he was prepared. Guess what? Such innovation came to light during the great DEPRESSION in the 1930s.
What about Eric S. Yuan, Founder and CEO of Zoom? Joshua Chibueze and Odun Eweniyi, Founders of PiggyVest? They knew that their businesses or innovation are solutions to modern-day technological need but they didn’t know that their businesses would experience explosive growth during the pandemic caused by the upsurge of the deadly CoronaVirus.
Deal breaking Innovations don’t just come on like that, there are certain things that an entrepreneur needs to put in place to be afloat the system; An innovator as a matter of importance, need to distinguish his product or service from others.
Being a creator, entrepreneur or innovator is never enough, what matters too is: Are you drawing enough attention to your brand? What do you do differently from the crowd? What makes your product or service unique? Well, For Colonel Sanders, he had something different on his Fried Chicken Recipes – The Sanders’ recipe of 11 herbs and spices! And, that made a great difference in his business.
In the first quarter of 2020, the world was shut due to total lockdown caused by the Pandemic. Businesses were affected and of course, our Economy suffered. Persons in large numbers lost their jobs, inflation increased tremendously, people became depressed yet, people made fortune.
Brands like Netflix, Tiktok to mention but a few rose into prominence and raked in millions of dollars as a result of their preparedness to take advantage of the lockdown while getting people off boredom.
Those who made incredible sales were prepared; they were ready for Change and when that change eventually came, they keyed their businesses into it and made money.
Now, my question to you is: HOW PREPARED ARE YOU?